Art Direction Explained, At Last!
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Book Overview
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Format:Paperback
Language:English
ISBN:1856696243
ISBN13:9781856696241
Release Date:September 2009
Publisher:Laurence King
Length:256 Pages
Weight:2.65 lbs.
Dimensions:1.0" x 9.3" x 10.3"
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