Here's must-reading for business people who are in a time crunch--but also for everybody who has ever had a hard time putting a speech together. ASAP is as stimulating and enjoyable to read as it is... This description may be from another edition of this product.
This book does a great job of presenting in simple and clear terms "how to write a speech." The method described is quite effective, as the authors recommend using implausible props to grab the audiences attention. In the past, I have unknowningly used this method and it is very effective.The strengths of the book are that: 1) The method is simple and easy to follow; 2) The authors use a running example throughout the "how to," so in the end the reader has gone through an entire process of creating a speech. In this case, it is a speech that "John" will give at a PTA meeting. 3) The method is repeated several times, including a great summation in chapter 13. Thus, the reader is able to remember the method without taking many notes. 4) The book provides other useful tips on speechwriting, and has many examples of "props" to use for you speech.This book is recommended to those that make a lot of speeches, as the method presented is one in which you can use it over and over and over...
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