Attribution Modelling in Google Ads and Facebook
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Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
Format:Paperback
Language:English
ISBN:0368079619
ISBN13:9780368079610
Release Date:August 2024
Publisher:Blurb
Length:478 Pages
Weight:2.79 lbs.
Dimensions:1.3" x 8.0" x 10.0"
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