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Hardcover B2B Brand Management Book
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ISBN: 3540253602

ISBN13: 9783540253600

B2B Brand Management

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Format: Hardcover

Condition: Very Good

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Book Overview

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known... This description may be from another edition of this product.

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Business Business & Finance Business & Investing Economics Finance Management Management & Leadership Marketing Marketing & Sales Popular Economics

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