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Hardcover Bandwagon Effects in High Technology Industries Book

ISBN: 0262182173

ISBN13: 9780262182171

Bandwagon Effects in High Technology Industries

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Format: Hardcover

Condition: Very Good

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Book Overview

Economists use the term bandwagon effect to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programmes. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.

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