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Hardcover Basic Advertising Book
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ISBN: 0538190906

ISBN13: 9780538190909

Basic Advertising

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Format: Hardcover

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Book Overview

This volume offers a concise introduction to advertising, utilizing a practical, essentials approach. The book is organized by the six Cs of advertising, providing an easy-to-remember verbal device to help readers understand the process and organization of the advertising business. Discussions include the following topics: how advertising is created, media, laws and ethics, careers in advertising, and how readers can utilize advertising.

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Business Business & Investing

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