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      Business & Investing Books > Marketing & Sales Books
      Hardcover Basic Marketing: A Marketing Strategy Planning Approach Book
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      ISBN: 0073529958

      ISBN13: 9780073529950

      Basic Marketing: A Marketing Strategy Planning Approach

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      Format: Hardcover

      Condition: Very Good

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      Book Overview

      Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition. Click to view more on Perreault/Cannon's Essentials of Marketing 15th edition here. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. This description may be from another edition of this product.

      Related Subjects

      Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales

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