Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

by Naresh K. Malhotra

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Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical,... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0133768562

ISBN13:9780133768565

Release Date:January 2001

Publisher:Prentice Hall

Length:685 Pages

Weight:3.33 lbs.

Dimensions:1.3" x 8.1" x 10.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Marketing Marketing & Sales Research

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Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

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