The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Format:Paperback
Language:English
ISBN:2940373310
ISBN13:9782940373314
Release Date:April 2006
Publisher:AVA Publishing
Length:175 Pages
Weight:1.12 lbs.
Dimensions:0.6" x 6.5" x 9.0"
Related Subjects
Arts, Music & Photography Design Graphic Design History & Criticism Techniques Use of ColorCustomer Reviews
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