Be the Elephant: Build a Bigger, Better Business
In business, there's no standing still. The trick is to become an elephant "big" enough to make a difference, "healthy" enough to withstand financial currents, "strong" enough to influence your market and "smart "enough to avoid the pitfalls of growth. With "Be the Elephant," bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox. Written in a friendly, no-nonsense style, "Be the Elephant "takes the mystery and the fear out of growing bigger. It shows you how to address potential downsides, point by point, and provides a 25-question quiz to gauge your business's current health. There are lessons in strengthening sales, a business's front line. Vertical and horizontal growth. Risk versus reward. How to avoid the twin dilemmas inherent in growth grow too slowly and wither, or grow too fast and lose control. And finally, how to chart it and start it, from developing an all-important USP unique selling proposition to avoiding the Five Killer Mistakes that can ruin a company. And from there, how to go forth and Be the Elephant"
Format:Hardcover
Language:English
ISBN:076114448X
ISBN13:9780761144489
Release Date:February 2007
Publisher:Workman Publishing
Length:224 Pages
Weight:1.25 lbs.
Dimensions:0.8" x 6.6" x 9.4"
Customer Reviews
5 ratings
Sharply written guide to helping your business grow
Published by Thriftbooks.com User , 16 years ago
Steve Kaplan communicates his vast business-development experience in focused, easily understandable prose. His writing is punchy and filled with illustrative vignettes to illustrate his points in an easy, entertaining way. While you must have frontline experience to build your organization, the basics Kaplan provides are a sound, necessary complement. He explains these core principles compactly and keeps the technical aspects fairly light. This sales and business growth manual is not directed to the sophisticated strategist, but to the bullet-point level entrepreneur who wants the how-to-expand formula without a lot of if-this-then-that discussion. getAbstract can report from experience that informative reading on nurturing your business that is also this entertaining and accessible is hard to find.
Grow to be an Elephant!
Published by Thriftbooks.com User , 16 years ago
This is another book, which inspired the title for my book "Elephants Can't Change but Leopards Can!!!" I love this book and it's pundits.
Be The elephant
Published by Thriftbooks.com User , 17 years ago
It is a business book for many of us out there. For those looking for the type of book to get you through rough times this is it . It shows ,with many examples how easy it is to be working "on your business,instead of in your business" Buy it today and find answers to many of your questions with built in soutions already to go. I highly recommend it.
"Be the Elephant"- Another Kaplan Must Read
Published by Thriftbooks.com User , 17 years ago
"Be the Elephant" was even more enjoyable and more impactful than Mr.Kaplan's first book, "Bag the Elephant". Being a marketer of promotional/advertising programming, within the CPG industry, I found Mr. Kaplan's writings to be right on target! I have utilized a few of his marketing ideas and sales tools, which have assisted me greatly in closing some huge deals within the CPG industry. I would highly recommend this book to anyone who desires to learn effective sales techniques, in order to land and keep BIG clients! I can't wait for Mr. Kaplans next Elephant book to be published, as his books have given me the knowledge, tools and confidence to improve my chances of landing and keeping major accounts within the CPG industry.
Totally Motivating
Published by Thriftbooks.com User , 17 years ago
With this book I WILL "Be The Elephant". As a small business owner, rarely have I read two books this descriptive and easy to read as Kaplan's 1st book, Bag the Elephant" and this follow up "Be the Elephant". This is a GREAT follow up but can certainly stand on its own. Wish there could be more. I feel I am attending a special instructional seminar on reaching success just for me. Keep them coming.
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