Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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Book Overview
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life--particularly the one with your employer--and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Format:Paperback
Language:English
ISBN:1605098108
ISBN13:9781605098104
Release Date:January 2011
Publisher:Berrett-Koehler Publishers
Length:168 Pages
Weight:0.55 lbs.
Dimensions:0.5" x 5.4" x 8.4"
Related Subjects
Accounting Accounting & Finance Advertising Applied Psychology Business Business & Investing Economics Health, Fitness & Dieting Health, Fitness & Dieting Leadership Management & Leadership Management Science Marketing & Sales Motivational Personal Transformation Psychology & Counseling Self Help Self-Help Self-Help & Psychology SuccessCustomer Reviews
5 ratings
Daves review
Published by Thriftbooks.com User , 22 years ago
"I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"
This Is A Must Read For Everyone In Business!
Published by Thriftbooks.com User , 22 years ago
"BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!
A Winner in my Book!
Published by Thriftbooks.com User , 22 years ago
I read Be Your Own Brand after hearing Karl Speak at a conference recently. I was as impressed with the book as the seminar. The book is so practical and instructional to be a better person in all of our relationships. It comes down to living your values and making them the driver for your actions which makes your personal brand relevant, distinctive and consistent for others. I learned that that's the key for being successful in my personal and professional life.
A Must Read!!!
Published by Thriftbooks.com User , 22 years ago
Be Your Own Brand is a must read! The book illustrates the importance of identifying your core values in business and in life through a series of real-life stories. I must admit that I was skeptical at first and resisted the idea of identifying myself as a brand. However, this amazing book convinced me that the better I know myself and the more dedicated I am to living by my own personal values, the more success I will be in life. Be Your Own Brand shows you how to be true to yourself!
Be yourself and be your best
Published by Thriftbooks.com User , 22 years ago
An extraordinary book. McNally and Speak see a brand as a relationship- you trust certain brands because you know instantly what they stand for. They show you how you can make yourself into a kind of "brand" that people trust, not through some kind of con job but by learning how to memorably communicate who you are- what you stand for, what your values are. It's not a question of devising some kind of artificial image. In fact, if you try to fake it, make something up, you will fail. It's learning how to express your essence, make a connection with people in a way that will stick with them. This is something that you can use in your personal life as well as in business.
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