Inside Art Direction: Interviews and Case Studies
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Book Overview
For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed.
Format:Paperback
Language:English
ISBN:1472569105
ISBN13:9781472569103
Release Date:March 2016
Publisher:Fairchild Books
Length:232 Pages
Weight:1.94 lbs.
Dimensions:0.7" x 8.2" x 10.6"
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