Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Before the Brand details the elements that comprise a brand identity and how to create a powerful, unique identity first before a product or company ever reaches the image building stages of... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0071393099
ISBN13:9780071393096
Release Date:December 2002
Publisher:McGraw-Hill Companies
Length:228 Pages
Weight:1.10 lbs.
Dimensions:0.6" x 5.1" x 7.9"
Customer Reviews
5 ratings
This is a great step by step to branding
Published by Thriftbooks.com User , 17 years ago
Most often people see the result of branding, but this book takes you behind the scenes and takes you through a great step by step guide to branding and how to go about the process. They have great examples that you can relate to, and it is definitely a fast read.
Need to know more about branding?
Published by Thriftbooks.com User , 21 years ago
Although my post-MBA career started in branding, I have been away from it for several years. Reading this book hit the spot. The book gives a very concise, easy-to-read overview of branding. It includes excellent examples of what both product and service corporations have done to succeeed - and how others have missed the mark.Specifically, pages 24 - 25 talk about how to get started. It is detailed enough to have a meaningful impact, without becoming obtuse or overwhelming. I highly recommend this book for anyone trying to understand the power of branding. Readers can most certainly benefit from the author's experience.
This Book Demystifies the Branding Process
Published by Thriftbooks.com User , 21 years ago
I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business.This is one of those rare business books I'll keep on my shelf for frequent reference.
Wonderful Primer on the Basics of Branding
Published by Thriftbooks.com User , 22 years ago
I found Before the Brand to be very helpful in positioning my start-up seminar business. Just knowing what large companies go through to establish a brand gave me clues about what I need to do to market my business effectively.
Great Reference Guide
Published by Thriftbooks.com User , 22 years ago
This is a great reference guide for people who are looking for guidance on what a brand identity is and how to go about the process of creating one. It's a quick read and has handy check lists at the end.
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