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Paperback Before the Brand: Creating the Unique DNA of an Enduring Brand Identity Book

ISBN: 0071393099

ISBN13: 9780071393096

Before the Brand: Creating the Unique DNA of an Enduring Brand Identity

Before the Brand details the elements that comprise a brand identity and how to create a powerful, unique identity first before a product or company ever reaches the image building stages of... This description may be from another edition of this product.

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Format: Paperback

Condition: Good

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Customer Reviews

5 ratings

This is a great step by step to branding

Most often people see the result of branding, but this book takes you behind the scenes and takes you through a great step by step guide to branding and how to go about the process. They have great examples that you can relate to, and it is definitely a fast read.

Need to know more about branding?

Although my post-MBA career started in branding, I have been away from it for several years. Reading this book hit the spot. The book gives a very concise, easy-to-read overview of branding. It includes excellent examples of what both product and service corporations have done to succeeed - and how others have missed the mark.Specifically, pages 24 - 25 talk about how to get started. It is detailed enough to have a meaningful impact, without becoming obtuse or overwhelming. I highly recommend this book for anyone trying to understand the power of branding. Readers can most certainly benefit from the author's experience.

This Book Demystifies the Branding Process

I've read a number of books on "brand development" and have found most to lack substance and practical application in business. Before the Brand is founded on credible strategy and gives step-by-step instructions on the art of brand development, whether it be for a personal brand identity, a new or existing business enterprise or a new consumer product. The case studies gave me valuable insight into the process used by major companies while framing the information in ways I can actually put to use in my business.This is one of those rare business books I'll keep on my shelf for frequent reference.

Wonderful Primer on the Basics of Branding

I found Before the Brand to be very helpful in positioning my start-up seminar business. Just knowing what large companies go through to establish a brand gave me clues about what I need to do to market my business effectively.

Great Reference Guide

This is a great reference guide for people who are looking for guidance on what a brand identity is and how to go about the process of creating one. It's a quick read and has handy check lists at the end.
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