Behind the Wheel at Chrysler: The Iacocca Legacy

by Doron P. Levin

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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0151117039

ISBN13:9780151117031

Release Date:June 1995

Publisher:Houghton Mifflin

Length:368 Pages

Weight:1.64 lbs.

Dimensions:1.3" x 6.3" x 9.2"

Related Subjects

Automotive Biography & History Business Business & Investing Company Profiles Economics History Professionals & Academics Transportation

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Behind the Wheel at Chrysler: The Iacocca Legacy

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