Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less
Select Format
Select Condition 
Book Overview
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable
Format:Paperback
Language:English
ISBN:0312077319
ISBN13:9780312077310
Release Date:July 1984
Publisher:Griffin
Length:128 Pages
Weight:0.35 lbs.
Dimensions:0.4" x 5.5" x 8.3"
Customer Reviews
1 rating
Practical Advice
Published by Thriftbooks.com User , 23 years ago
This is the best little book on the topic. It gives no-nonsense tips and techniques to follow for better reading, better SELLING, brochures and other marketing pieces. Plus it shows lots of examples, so you really understand the points the author is making. If you're a beginner at doing a direct mailer, this is a must read that will give you confidence to do your task. If you're an old pro, this book will bring you back down to earth to make sure you're covering all the basics of effective marketing writing and design. I give seminars across the country on this topic, and when people ask me what's the best book on writing a good brochure, this is THE ONE that I recommend.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
