Better Idea CL
As president and then chairman of the Ford Motor Company in the 1980s, Donald E. Petersen oversaw the most radical transformation in the history of that company--or any other. By turning Ford's... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0395581915
ISBN13:9780395581919
Release Date:January 1991
Publisher:Houghton Mifflin
Length:270 Pages
Weight:1.30 lbs.
Dimensions:1.0" x 9.3" x 6.3"
Customer Reviews
3 ratings
Respect People
Published by Thriftbooks.com User , 19 years ago
The former CEO of Ford Motor Company firmly believed that the way to achieve quality work is to respect people, get them to "buy into" the idea that their work matters, and signficant positive results will follow. The theme of this book is the Golden Rule Jesus taught, "Do unto others as you'd have them do unto you." Petersen saw the need for this approach to management because he was treated with such disrespect in one of the units where he was placed early in his career. His epiphany was that this work unit was operating in a way that caused misery at work, and mediocre output. He realized that relationships among people in an organization are vital for success. Edwards Deming was brought in as Petersen worked his way up the corporation. Deming's strategies included measurement techniques to gange corporate success. Employees across the board realized that their input mattered, and things changed for the better. Petersen is a good man speaking well. He makes a lot of valid points in this book.
Great book, helped me throughout founding my industry
Published by Thriftbooks.com User , 26 years ago
This book really helped me understand how to run a successful enterprise. After completion, it was a great paperweight.
Excellent book that talks about FORD MOTOR COMPANY
Published by Thriftbooks.com User , 27 years ago
I adored this book because it told me about how to run a successful company.
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