Beyond the Business Plan: 10 Principles for New Venture Explorers

by Cecilia Hegarty and Simon Bridge

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Book Overview

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Format:Paperback

Language:English

ISBN:1349461946

ISBN13:9781349461943

Release Date:January 2013

Publisher:Palgrave MacMillan

Length:275 Pages

Weight:0.83 lbs.

Dimensions:0.7" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Beyond the Business Plan: 10 Principles for New Venture Explorers

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