Beyond the Singapore Girl: Discourses of Gender and Nation in Singapore
No Customer Reviews
Select Format
Select Condition 
Book Overview
The branding of Singapore International Airlines with the image of a beautiful, petite, and servile "Oriental" woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy.
The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest.Format:Paperback
Language:English
ISBN:8776941256
ISBN13:9788776941253
Release Date:August 2013
Publisher:Nordic Institute of Asian Studies
Length:224 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 5.9" x 8.9"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
