When it comes to the donations we receive, we'd all like ours super-sized, thank you. But unless yours is an elite organization, million dollar gifts are as common as prime rib at McDonalds. Andy... This description may be from another edition of this product.
Any small to mid-sized nonprofit that requires funding cannot afford to be without Andy Robinson's book. In a nutshell, he demystifies major donor fundraising and makes it accessible to busy board and staff members. In short, direct chapters he helps remove people's natural fear of the process and instills the sense that asking for money is not only honorable but also incredibly rewarding.
Great book for learning how to fundraise
Published by Thriftbooks.com User , 19 years ago
What I like most about this book is that it's so practical and seems so doable. I know that most ordinary citizens would probably choose a root canal over the prospect of having to ask someone for a big ($500 to $5000) donation, even for a cause they really care about. But with the help of this book, you'll feel confident that you could really do the things that the author, Andy Robinson, is suggesting. Why? Because Andy de-mystifies the process of fundraising by breaking it down into easily conceivable steps. And, you feel like you can trust him because he seems like a regular guy, not a superhero. If he's done it, then you can too. I like that he shares what's worked for him. An added benefit -- you can read this enjoyable book in less than an hour. (Of course, you'll want to pick it up again and again for its handy advice.)
Small Book, Big Advice!
Published by Thriftbooks.com User , 20 years ago
Robinson has written an excellent and pithy introduction to the art of soliciting gifts - it's a relief to have the advice written in a clear and concise manner that's just right for the board member who has any trepidation at all about asking for money but wants a quick primer on how to make a significant difference in their fundraising skills.
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