Biomedical Communications: Purpose, Audience, and Strategies
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Book Overview
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.Using Research to Improve Biomedical CommunicationsThe Public Understanding of Biomedical ScienceStrategies for Communications to ConsumersPublic Attitudes Toward Biotechnology Issues
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.Using Research to Improve Biomedical CommunicationsThe Public Understanding of Biomedical ScienceStrategies for Communications to ConsumersPublic Attitudes Toward Biotechnology Issues
Format:Paperback
Language:English
ISBN:0124967515
ISBN13:9780124967519
Release Date:July 2001
Publisher:Academic Press
Length:458 Pages
Weight:1.38 lbs.
Dimensions:0.9" x 6.1" x 9.0"
Related Subjects
Administration & Medicine Economics Administration & Policy Allied Health Professions Allied Health Services Bioengineering Biological Sciences Biotechnology Education Education & Reference Engineering Medical Medical Books Medicine Medicine & Health Sciences Prosthesis Public Health Reference Research Schools & Teaching Science & Math TextbooksCustomer Reviews
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