Brand Aesthetics
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Book Overview
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Format:Paperback
Language:English
ISBN:1349340553
ISBN13:9781349340552
Release Date:July 2012
Publisher:Palgrave MacMillan
Length:230 Pages
Weight:0.78 lbs.
Dimensions:0.5" x 6.1" x 9.2"
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