Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
Select Format
Select Condition 
Book Overview
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo , describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Format:Hardcover
Language:English
ISBN:0787981893
ISBN13:9780787981891
Release Date:April 2006
Publisher:Jossey-Bass
Length:262 Pages
Weight:1.06 lbs.
Dimensions:1.0" x 6.3" x 9.3"
Customer Reviews
2 ratings
A Perfect Title for the Right Brand Strategy
Published by Thriftbooks.com User , 17 years ago
This is one of the premier books on brand development. The authors are spot on in advocating that brands are most effective when built from the inside out. If we do not engage our employees in the procees and get their buy-in we do not have a brand. Too often brand development is a communications and marketing effort. We need to make sure that we include HR as our brand partners, or brand leaders. There is a reason why Southwest Airlines is traditionally one of the first companies that comes to mind when we think of a case study in branding, and why it is consistently profitable. If I am not mistaken, it is the only US airline to be profitable each year since 9/11. I have seen Libby present before and she is one of the real pros in branding.
Internal marketing with an HR twist
Published by Thriftbooks.com User , 18 years ago
This predictable book on branding has a slight twist: aim your branding efforts at your employees as well as at your customers. Simple enough. Authors Libby Sartain and Mark Schumann have boiled employer branding down to eight essentials. Generally, they focus on their core concept with a positive orientation toward employees, although their lists, checklists and lists within lists do get repetitive. Maybe all those lists are intended to help the staff in human resources, where they place much of the responsibility for internal branding. We recommend this book to branding and internal marketing newcomers who want a rundown of the basics, and to human resource professionals who may need to learn about marketing to harness the impact of internal branding.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
