From a bestselling author and real estate icon, a guide to building your authentic brand from the ground up.
Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. In Brand It Like Serhant, Ryan Serhant, founder of SERHANT. Real Estate provides a three-step strategy to build your brand. -Phase One: discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more.