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Politics & Social Sciences Books > Democracy Books
Hardcover Brand New China: Advertising, Media, and Commercial Culture Book
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ISBN: 0674026802

ISBN13: 9780674026803

Brand New China: Advertising, Media, and Commercial Culture

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Format: Hardcover

Condition: Very Good*

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Book Overview

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.

Related Subjects

Accounting Accounting & Finance Advertising Asia Business Business & Finance Business & Investing China Democracy Economics

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