Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
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Book Overview
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0749449403
ISBN13:9780749449407
Release Date:May 2007
Publisher:Kogan Page
Length:266 Pages
Weight:0.10 lbs.
Dimensions:0.9" x 6.3" x 9.4"
Related Subjects
Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Investing Communication & Media Studies Economics Industries & Professions Marketing Marketing & Sales Performing Arts Politics & Social Sciences Product Management Social Science Social SciencesCustomer Reviews
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