Branding Fundamentals: Framework of Branding
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Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels. learn how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand.
Format:Paperback
Language:English
ISBN:1520144717
ISBN13:9781520144719
Release Date:December 2016
Publisher:Independently published
Length:36 Pages
Weight:0.27 lbs.
Dimensions:10.0" x 0.1" x 7.0"
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