Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

No Customer Reviews

Containing 90+ case studies including BP, Beyonc , Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Format:Hardcover

Language:English

ISBN:1137375353

ISBN13:9781137375353

Release Date:May 2014

Publisher:Palgrave MacMillan

Length:307 Pages

Weight:1.17 lbs.

Dimensions:1.0" x 5.6" x 8.6"

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us