Breaking Through: Implementing Customer Focus in Enterprises

by Sandra Vandermerwe

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Book Overview

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Format:Paperback

Language:English

ISBN:1349517623

ISBN13:9781349517626

Release Date:June 2004

Publisher:Palgrave MacMillan

Length:209 Pages

Weight:0.64 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Finance Business & Investing Economics Industries & Professions Management Management & Leadership Marketing Marketing & Sales

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Breaking Through: Implementing Customer Focus in Enterprises

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