Broadcast Announcing Worktext: Performing for Radio, Television, and Cable
Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.
Format:Paperback
Language:English
ISBN:0240805690
ISBN13:9780240805696
Release Date:October 2004
Publisher:Focal Press
Length:335 Pages
Weight:2.30 lbs.
Dimensions:0.8" x 8.5" x 11.0"
Customer Reviews
2 ratings
The Only Book/Course you'll need to become a professional announcer
Published by Thriftbooks.com User , 16 years ago
I have trained two radio announcers with this book as the text. Wonderful, masterful radio announcing textbook.
An informative read...
Published by Thriftbooks.com User , 19 years ago
Reading this book and working through the cd won't exactly make you a broadcasting star, but it definitely guides you at the required talents and qualifications for conforming to industry standards. The cd-rom consists of video and audio segments or snippets as they are quite short on the average; it includes voice commentaries, installation videos, teleprompters, and practice media for you to develop your skills. The book is and entertaining read with chapters on the history of broadcasting, the various types of broadcasting( radio dj, television, cable etc), the great broacasters, interviews, the biology of the human voice mechanism, techniques and the like. Overall this book is definitely helpful in guiding towards the broadcasting industry and could be useful for students of mass communication and media studies.
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