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Building a Wine Tourism Destination in Ningxia China: Chapter Excerpt from Best Practices in Global Wine Tourism [Chinese]
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Twenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France.
Format:Paperback
Language:Chinese
ISBN:1541379381
ISBN13:9781541379381
Release Date:January 2017
Publisher:Createspace Independent Publishing Platform
Length:56 Pages
Weight:0.19 lbs.
Dimensions:0.1" x 6.0" x 9.0"
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