Building Implementable Marketing Models

By P.S.H. Leeflang Philippe A. Naert Peter S.H. Leeflang, et al.

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The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:9020706748

ISBN13:9789020706741

Release Date:May 1978

Publisher:Springer

Length:418 Pages

Weight:1.07 lbs.

Dimensions:0.9" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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