Business and Society: A Strategic Approach to Social Responsibility
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Book Overview
A brief alternative to its competitors, Business and Society combines 12 chapters with 12 cases to offer a strategic approach to social responsibility. Streamlined coverage of key topics allows undergraduate students and MBA majors to focus on only what they need to prepare for in the real business world. Concise chapter content allows instructors to introduce outside resources into their course, such as readings, cases, and projects that enhance students' understanding of the material. Students will gain the background knowledge, skills, and insight necessary to analyze how organizations achieve both social and financial performance benefits through social responsibility.
Format:Paperback
Language:English
ISBN:0618415963
ISBN13:9780618415960
Release Date:February 2004
Publisher:Cengage Learning
Length:576 Pages
Weight:1.90 lbs.
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