Business Marketing: Connecting Strategy, Relationships, and Learning

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"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0071263438

ISBN13:9780071263436

Release Date:January 2008

Publisher:McGraw-Hill

Length:678 Pages

Weight:2.50 lbs.

Dimensions:1.0" x 8.0" x 10.0"

Related Subjects

Business Business & Investing Economics

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Business Marketing: Connecting Strategy, Relationships, and Learning

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