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Paperback Business Plans That Work: A Guide for Small Business 2/E Book

ISBN: 0071748830

ISBN13: 9780071748834

Business Plans That Work: A Guide for Small Business 2/E

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Format: Paperback

Condition: Very Good

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Book Overview

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan

With any endeavor, good planning is the key to good results-especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Customer Reviews

2 ratings

excelente guia para planes de negocios

un libro que tiene una vision muy directa. ideal para personas que hacen planes de negocios para presentar a futuros accionistas.

Best small book on step-by-step Business Plans

This small book does a splendid job in explaining the business planning process more simple and uncomplicated than most books on business planning that often are too comprehensive and detailed - sometimes probably creating "paralysis by analysis" for the users. The approach is a practical step-by-step procedure with the same specific case study throughout the book ("FireFly Toys"). At the end of the book, there's an alternative case study - including Powerpoint presentation - on another industry ("Fossa Medical"). Both case studies' 4-page executive summaries should inspire each and every manager to present his venture or business in this concise and exemplary manner... It is indeed a no-nonsense guidebook and I especially like the small critical comments that the authors have inserted in the margins (as speech balloons). Being a corporate strategist, I spend most of my time working with strategic issues including business plans. So I read a book on this topic with a subtle skepticism. But it was a pleasant surprise ;-) Thus, I can highly recommend this easy-to-read 183-page book. Peter Leerskov, MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
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