Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

by Glyn Watson, Chris Lonsdale, Joe Sanderson, et al.

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This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Format:Paperback

Language:English

ISBN:1349514411

ISBN13:9781349514410

Release Date:January 2004

Publisher:Palgrave MacMillan

Length:246 Pages

Weight:0.73 lbs.

Dimensions:0.6" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

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