Business Research: A Guide to Planning, Conducting, and Reporting Your Study
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Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process--exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
Format:Paperback
Language:English
ISBN:1544307829
ISBN13:9781544307824
Release Date:October 2018
Publisher:Sage Publications, Inc
Length:432 Pages
Weight:1.55 lbs.
Dimensions:0.6" x 7.3" x 9.1"
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