Business Statistics by Example

I've used this textbook in the Athabasca University MBA program. The "Quantitative Analysis" course is an introductory course in statistics, with a focus on business applications. This text is perfect, as the examples used are directly relevant to businesspeople. There are also many questions and exercises, with the answers provided in the back of the book for all the odd-numbered questions. This allows students to practice and check their answers, while still allowing the professor to assign even-numbered questions as practice work to be checked by her later. The text starts with basic statistics, moves into probability, and continues all the way into multiple regression and non-parametric statistics. Real data sets are used liberally, and there are tutorials for SAS, SPSS, Minitab and ASP. Each section clearly defines critical terms offset from the body of the text, and the over 1000 exercises use data from real-world examples. Each chapter has exercises divided into "Learning the Mechanics" (straightforward applications of new concepts) and "Applying the Concepts" (applications of concepts to the solution of real-world problems). If you're a business student having difficulty with statistics, I'd recommend this book as an excellent primary or companion text.

Great book for beginners, and a good reference for more advanced statistical professionals. Logically structured, and written in real-world terms, this book is easy to read and follow. Sincich provides the reader with an understanding of statistical application in the every day world, bringing statistics out of the textbook and into reality. A superb guide to fundamental statistical principles.

It's a very useful book for learning statistics focused on business. Based on a solid theory, it gives you many practical case studies. The approach is not superficial, but the beginners will find a safe path for improvement and for the comprehension of the subjects.