The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
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Book Overview
Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver ; Duncan Bannatyne ; Alan Sugar ; Bill Gates ; and Philip Green .
Format:Paperback
Language:English
ISBN:085708061X
ISBN13:9780857080615
Release Date:May 2010
Publisher:Capstone
Length:176 Pages
Weight:0.45 lbs.
Dimensions:0.5" x 5.3" x 8.4"
Customer Reviews
5 ratings
A pleasant surprise
Published by Thriftbooks.com User , 15 years ago
Like him or loathe him, there's no denying Richard Branson knows how to make a statement. I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it. It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners. I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.
Review on Business The Richard Branson Way
Published by Thriftbooks.com User , 16 years ago
I have read almost all of Richard Branson's books. He is an amazing inspiration to me. I think his death defying feats are something to commend. I don't have the guts to take a hot air balloon ride around the world or even consider the things he has done. His book was inspiring and motivational. A must read for the serious entrepreneur. Branson's "live life to the full" is the way I like to live my life too! All the very best, Sarah Radford President Chic Gems, etc.
A Good Insight into Richard Branson's Business Strategies!
Published by Thriftbooks.com User , 17 years ago
Des has done a good job into explaining how Richard Branson does business. A fun read full of practical ideas!
A Good Read!
Published by Thriftbooks.com User , 20 years ago
This book is a handy compilation of observations, hypotheses and speculations on the subject of Richard Branson. Author Des Dearlove freely and frankly admits his debt to several other writers who have probed the Branson story in depth and breadth. There is little if anything original to be found, aside perhaps from the author's style of presentation, which tries hard to be light and deft. Although the book carries you along, its biggest punch resides in the author's list of "10 secrets" of Branson's success. Readers who would like to know in the most general terms what Branson has done and how he has done it, and who are willing to swallow a few clichés in lieu of explanations, will seize upon this book.we think you will enjoy it and, after all, enjoying your work is one of Branson's great secrets.
Business the Richard Branson Way
Published by Thriftbooks.com User , 24 years ago
I suggested that we choose Virgin as a company to research as an MBA Project. Our group used this book as research material. We found it wonderful, and uplifting, exactly what what was necessary for this project. I would highly recommend it to others as well as the book "Losing My Virginity". Virgin is a company that should be studied by US business'executives, its shows you can create an empire - differently!
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