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Hardcover Business-To-Business Marketing: Strategic Resource Management and Cases Book
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ISBN: 0205129153

ISBN13: 9780205129157

Business-To-Business Marketing: Strategic Resource Management and Cases

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This international guide on business-to-business marketing examines such topics as product line management, the business marketing planning process, and direct marketing applications in the business... This description may be from another edition of this product.

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Format: Hardcover

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Business Business & Investing Economics

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