Buy This Book: Studies in Advertising and Consumption
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Book Overview
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Format:Paperback
Language:English
ISBN:041514132X
ISBN13:9780415141321
Release Date:January 1997
Publisher:Routledge
Length:368 Pages
Weight:1.60 lbs.
Dimensions:0.9" x 6.1" x 9.1"
Customer Reviews
1 rating
Do exactly what it says on the cover
Published by Thriftbooks.com User , 24 years ago
This fast-paced and tightly written tour-de-force cuts a swathe through the often mystifying world of advertising and consumption. Both students and veterans of the industry will find its sparkling insights open a multitude of intellectual doors. The contribution of the talented Dr Macrury is worthy of particular note: he is swiftly becoming an academic force to be reckoned with.
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