Buying the Experience: Real Life Lessons About the Way Real People Buy Homes
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Book Overview
Most real estate companies train salespeople how to farm leads and take an "up". But when it comes to engaging emotionally with buyers, salespeople merely learn to survive. Real estate sales expert Jeff Shore argues that sales agents can thrive by building an emotionally charged and experience-based path the sale.?In this inspiring and groundbreaking approach to real estate sales, Jeff Shore teaches you:* Why you need to focus on the customer first and the home second* How to create unforgettable emotional experiences for buyers* How to perfect five powerful secrets for personalizing every home* How to accelerate the sale using the art of "emotional endorsement" With self-assessments and exercises to put Shore's experiential selling strategies into action, Buying the Experience radically redefines real estate sales.
Format:Paperback
Language:English
ISBN:0988491516
ISBN13:9780988491519
Release Date:July 2015
Publisher:Self
Length:160 Pages
Weight:0.30 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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