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Paperback Cases in Consumer Behaviour Book
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ISBN: 0471987816

ISBN13: 9780471987819

Cases in Consumer Behaviour

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Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und physische Aspekte, die bei der Auswahl, dem Kauf, der Benutzung und der Entsorgung von Produkten oder Dienstleistungen eine Rolle spielen. Gedacht ist der Band als Ergänzung und Arbeitsmittel zum Lehrbuch "Consumer Behaviour: A New Perspective". (03/99)

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Format: Paperback

Condition: New

$81.37
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Related Subjects

Accounting Accounting & Finance Advertising Business & Investing Consumer Behavior Marketing Marketing & Sales Research

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