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Hardcover Cases in Marketing Management Book
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ISBN: 0471547468

ISBN13: 9780471547464

Cases in Marketing Management

by , , , et al.
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Offers an outstanding set of case materials and simulation for use in a variety of marketing courses. The 50 cases provide not only a wealth of background and trends but cover a wide assortment of marketing situations in consumer, industrial, domestic and international settings.

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Format: Hardcover

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We receive fewer than 1 copy every 6 months.

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Business Business & Investing Economics

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