Cases in Marketing Management

by Kenneth L. Bernhardt and Thomas C. Kinnear

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Book Overview

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256204640

ISBN13:9780256204643

Release Date:January 1996

Publisher:Irwin Professional Publishing

Length:665 Pages

Weight:2.80 lbs.

Dimensions:1.2" x 7.3" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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