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Paperback Cases in Strategic Marketing Management: An Integrated Approach Book
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ISBN: 0023794240

ISBN13: 9780023794247

Cases in Strategic Marketing Management: An Integrated Approach

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Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and... This description may be from another edition of this product.

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Format: Paperback

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Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Computers & Technology Economics Education & Reference Management & Leadership

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