Celebrity Endorsement and Patronage Among Makurdi Residents

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Celebrity Endorsement and Patronage Among Makur...

Edition Description

This book offers a comprehensive analysis of the impact of celebrity endorsements on consumer behavior, specifically focusing on the residents of Makurdi, Nigeria, and their response to Davido's endorsement of Infinix mobile phones. It explores how celebrity influence can shape...

Edition Details

Format:Paperback

Language:English

ISBN:6208012988

Format: Paperback

Condition:

48.12

Save $0.88!

List Price: ~~$49.00~~

50 Available

Quantity:

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Celebrity Endorsement and Patronage Among Makur...

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