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Hardcover Challenging the Big Brands: How New Brands Win Market Share with Innovative Design Book
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ISBN: 1564969053

ISBN13: 9781564969057

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design

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Format: Hardcover

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Book Overview

Today we perceive companies such as Gateway, Federal Express and Virgin Atlantic Airlines as market leaders, but once upon a time they were challenger brands. This study explores the critical role... This description may be from another edition of this product.

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Accounting Accounting & Finance Advertising Arts, Music & Photography Branding & Logo Design Business Business & Investing Graphic Design History & Criticism Marketing & Sales

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