In the pre-Internet, pre-VCR--oh, go ahead, call them prehistoric--days of baby boomers' grade school, the high art of audiovisual classroom programming was the filmstrip. If you're old enough, you remember the darkened room, the hum of the projector, and the beeep that signaled the teacher to turn to the next frame. If you weren't busy shooting spitballs, filmstrips might even have taught you something about science, hygiene, the great bounty of American farms and factories. With simple illustrations and quaint photographs that evoke a more innocent era, Change Your Underwear Twice a Week is the first book to collect dozens of these filmstrip treasures together, creating a panorama of four decades of overlooked graphic design, popular culture, and inadvertent humor. Readers from the Internet generation will get a good chuckle over what appears to be electronic cave art. But you'll also discover one of the great subtexts of postwar American life. From the mid-1940s until the late 1960s, filmstrips were the coming attractions of capitalism and the American way, teaching youngsters how society wanted them to view the world. Filmstrips celebrated our foundering railroads ("Tommy Takes a Train Trip"), the space program ("The Moon, Our Nearest Neighbor"), and our trusted friend the butcher, the milkman, the mailman, and the cop. They taught us not to sit too close to our new TV sets and why we should change our underwear twice a week (presumably, Commies did this only once a week). A chronicle of America's filmstrip experience, Change Your Underwear Twice a Week is also a glimpse into the companies and eccentric pioneers who created these graphic gems and how they influenced several generations of American youth.
There's something almost magical about filmstrips, even today. When I began teaching, it was in the mid-1980's and the school had a VCR. All the best educational materials were on video, but every time I found a filmstrip that might be useful and showed it to the class, it captured the students' imaginations the way that nothing else did. Sure they were old fashioned, and sometimes out of date, but the kids loved them. They would be fascinated with the old machines which were used to show these little stories that taught some sort of lesson or told a story. Some of the filmstrips were "high tech" which had a cassette or LP which accompanied it. The story would be told by a narrator and a beep would be provided to move the strip along. Of course the kids thought they were stepping into a time machine. When I was in school, filmstrips were a part of everyday schooling. Anyone who attended school in the 1950's-70's will enjoy this book, and may even find a filmstrip that will recall a memory or two. The book is divided into sections and actual filmstrips used in classrooms are provided as graphics. While the author has some fun with the strips themselves, he also provides lessons about why the filmstrips were used and the role filmstrips played in education. Filmstrips kept students informed, taught lessons on citizenship, and what was appropriate behavior. The America of the filmstrips was white, middle class, and patriotic. While readers cannot help but be amused at this nostalgic trip back in time, it is also a bit jarring to see how a large segment of society was excluded from filmstrips. I got a laugh out of what is called "the propaganda" section of the book. It had a filmstrip on bread and the importance of bread in the diet and showed bread in production. While it was probably produced by the bakers of Wonder Bread, the actual plant where the bread is baked has the generic name "Your Local Baker" so it would not be too commercial. I remembered seeing this actual filmstrip and I'm sure believed every word. It recalled rainy days in elementary school when we missed recess and as a "treat" got to see filmstrips. Enjoy!!!
So happy!
Published by Thriftbooks.com User , 20 years ago
I'm a great fan of vintage classroom filmstrips as well as the Bell & Howell projectors usually used to project them. This book filled my heart not with nostalgia, but the actual joy that invaded the entire classroom when the teacher said, "We're going to watch a filmstrip today, kids!" Even upon simply hearing about the project, the smells of my elementary school wafted into my nostrils from a long-lost file in my brain. Then my amygdala picked up the ball and started running. This book makes me happy! And I plan on spreading that happiness -- I can think of at least five of my friends who need this for Christmas. You probably have at least one friend who does an impersonation of the announcer's warped voice from any one of these stills, and, believe me, that friend needs this book.
hilarious
Published by Thriftbooks.com User , 20 years ago
I didn't grow up in America, so these film strips are wholly alien to me... and a great discovery! The way they are presented, with dry wit and lots of information, sets them into a context that is relevant for today. A great gift, for my American and non-American friends alike!
Nostalgia
Published by Thriftbooks.com User , 20 years ago
I didn't grown up in America and sometimes when I see things about America on the TV news, I wonder how another English speaking country can be so different to mine - and then I read Danny's book and realised that it isn't. I think that producers of the film strips (as they were called in Australian schools) must have all come out of the same mould. It brought back memories of rainy Friday afternoon, when sport was cancelled. The whole school was packed into the hall. We all reeked of damp Dunlop Volley's (sandshoes) and unwashed hair. The lights would dim and the teacher who had lost the toss (of the coin) began winding the afternoon's entertainment projector. Thanks for the memories, Danny. I had some hearty chuckles.
Excellent!
Published by Thriftbooks.com User , 20 years ago
I'm not sure why the reviewer below only gave this three stars with such a nice review? But this book is a trip down memory lane, often funny and really quite beautiful and fun to look at. The images are amazingly reproduced, and the author gives context to the filmstrips, and organizes them by subject. I promise, you won't be disappointed. I had to buy another copy because a colleague took mine!
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