Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
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Book Overview
In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.
Format:Paperback
Language:English
ISBN:1610390512
ISBN13:9781610390514
Release Date:October 2011
Publisher:PublicAffairs
Length:384 Pages
Weight:0.90 lbs.
Dimensions:1.0" x 5.5" x 8.4"
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