(C)lean Messaging: A framework to help startup founders talk to humans
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Book Overview
What if your startup messaging for customers & investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean & Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it
Format:Paperback
Language:English
ISBN:0578419041
ISBN13:9780578419046
Release Date:November 2018
Publisher:B-Side LLC
Length:150 Pages
Weight:0.50 lbs.
Dimensions:0.3" x 6.0" x 9.0"
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